Post 9: Digital Social Media (Instagram)

When it comes to advertisement and publicity for a fashion company, Instagram is the first thing that comes to my mind in terms of social media. What is great about Instagram is that you can even add links into the comment section of your post.
Most people nowadays do not want to see a post that involves a lot of words. No one has the time or the energy to read a long paragraph. Instead everything is purely visual for Instagram. Lets face it, nothing is sold to a consumer until they have seen the visual of the product.
Instagram has even replaced Google Images in a sense for some people, such as myself. If I want to find something or see a designers new collection, I will personally go to their Instagram page before anything else due to the elegance and simplicity that Instagram is able to provide.

Here are examples of how Instagram works. One picture is Burberry showing off their Winter 2015 collection and Louis Vuitton advertising their Iconoclast collection!

Post 8: Digital Lookbook "Free People"

I was able to come across a look book from this site called FreePeople.com. It wasn't until two days ago that my friends and I were discussing stores we had never been to and my friend had asked if I ever visited Free People. Being intrigued to find out what the store was, I looked it up and was able to conveniently find look books as well! I found the "My Secret Valentine" look book to be interesting mainly because of my current employment at Victoria's Secret. I was interested to compare the products between the two stores!
Its interesting to find that that both this look book, and Victoria's Secret may have lingerie, but Free People is able to create a whole new classy young touch to the style!

Here is a link to check out a few of their styles!
http://www.freepeople.com/my-secret-valentine-lookbook/

Post 7: Salvatore Ferragamo Spring 2014 Trunkshow Exclusive

I never knew what a trunk show was until I had to do this post. I find this concept to be a smart idea! I chose to post about Ferragamo's Spring 2014 Trunkshow because they're a company that I have heard many references about, but never actually seen any of their designs or clothing. After watching this video, I can see what the talk is about because the designs are gorgeous. I love how the collection has a strong focus on light neutral colors. This is sort of similar to Spring 2015 collections, specifically relating back to one of my previous posts with H&M! Overall, great show!

Post 6: Video Fashion Show (Victoria's Secret 2014)

Victoria's Secret Fashion Show 2014 was the first one I have ever watched for the company. The main reason I decided to watch it was due to my employment at a Victoria's Secret. I thought it would be fun to check out what all the hype was about from my coworkers. I thought the layout of the show was very different from most. I found it to be interesting how the singers would perform in the middle of the stage while the models would also walk down the runway. In my personal opinion I think it was kind of awkward because the runway was too crowded in my opinion. This is also the reason why Ariana Grande accidentally got knocked in the head from one of the Angel's wings.

Overall, it was a great show and I will definitely watch the next one!